Even if we don’t want to judge someone by their appearance, studies show we do judge. A unique digital perception study, developed by Kelton Research contrasted images of men and women with straight and crooked teeth.
The survey was taken by 1,047 nationally representative Americans. In the study, respondents were shown images of people with varying tooth issues and asked to give their honest opinion about them, unaware that they were comparing people with straight teeth to crooked teeth. Results of the study indicated Americans perceive people with straight teeth to have more desirable qualities than those with crooked teeth, including attributes such as being happy, surrounded by loved ones, and professionally successful.
The perception study reinforced the affect crooked teeth can have on one’s social life and how they are perceived by others, including:
“Many people tend to focus on fixing the things about themselves they think will have the biggest impact, often overlooking one of the most impressionable physical attributes like their teeth,” said Timothy A. Mack, senior vice president of business development for Align Technology, maker of Invisalign. “We live in a society where looking good heavily impacts how we are perceived. You can say you’re not supposed to judge a book by its cover, but people do it every day.”
Adults and teens now have a modern choice for straightening their teeth. No more wires and brackets required – Invisalign is the clear alternative to metal braces that uses a series of virtually invisible and removable aligners that gradually move teeth over time. The benefits include no food restrictions, ability to easily maintain healthy dental brushing habits, minimal interference with sports or other activities, and teeth get straightened without most people knowing you are in treatment.
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About the Kelton Perception Study
As part of the survey, each respondent answered questions about several pictures of people with straight teeth or with crooked teeth. The total amount of visual stimuli used in the survey consisted of 16 pictures – based on a 2 x 4 exposure model (gender x straight/crooked teeth). Each respondent reacted to 3 randomly selected pictures, with the only condition being that it was a combination of either (a) 1 crooked teeth and 2 straight teeth pictures or (b) 2 straight teeth and one crooked teeth picture.
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